Framework agreement for the b2bemail (b2brelay.com) service. Each specific project is supplemented by a separate order / scope document (SOW – Statement of Work) — these Terms are the shared legal foundation.
1. The Service Provider
- Name
- Kapás Bence e.v. (sole proprietor)
- Registered seat
- 4200 Hajdúszoboszló, Szívós utca 24
- Mailing address
- 8600 Siófok, Kennedy Ferenc utca 13 A/1
- hello@b2brelay.com
- Phone
- +36 30 390 6392
- Brand
- b2bemail (b2brelay.com)
- Tax number
- ________-_-__
- Registration number
- ________
- Hosting provider
- Vercel Inc. (340 S Lemon Ave #4133, Walnut, CA 91789, USA)
2. Subject of the contract
Under the b2bemail brand, the Service Provider provides a managed B2B email outreach (cold outreach) service to European businesses. The Service Provider researches the target companies and contacts, writes the outreach copy, sends the emails from dedicated infrastructure (separate domains and mailboxes, not the Client's main corporate mailbox), handles incoming replies, and reports on the results regularly. The Client supplies the core information; the Service Provider operates the outbound channel from start to finish.
These Terms govern the contractual relationship between the Service Provider and its Clients. The specific tasks, volume, deadlines and fees are set out in a separate order / SOW document signed by the parties — these Terms provide the shared framework.
3. Services
The Service Provider provides the following main service elements under the b2bemail plans (Starter, Growth, EU — the chosen plan determines the monthly volume and the number of concurrent campaigns):
- Introductory call and definition of the ICP (ideal customer profile)
- Building dedicated domain and mailbox infrastructure (separate sending domains, not the Client's main corporate domain)
- Mailbox warm-up, and SPF / DKIM / DMARC authentication setup
- Prospect research and building the target contact list based on the agreed ICP
- Writing outreach copy, personalization, A/B testing, and revision rounds
- Sending and delivery (scheduling kept under daily limits, real-time deliverability monitoring, 9-point safety filter)
- Reply handling (reply classification: INTERESTED / question / no / OUT-OF-OFFICE) within the operator-time allowance of the chosen plan, and the handoff point agreed with the Client
- Weekly report: sending, deliverability and reply data, plus operator notes
- GDPR-compliant operation, unsubscribe handling, global do-not-contact list (DNC), audit log
Every project is unique — the specific scope, volume, target industry and language are set out in the order / SOW document agreed separately with each Client. The current plans and indicative pricing are available on the /pricing page.
4. Pricing and payment terms
The current plans and indicative pricing can be found on the /pricing page. The fee consists of the recurring monthly managed service fee — we do not charge a separate onboarding or setup fee. Acquiring the domains, building the mailbox infrastructure, the initial warm-up, and the customer-profile and copy consultations are all included in the monthly fee. The exact amounts are set out in the written, individual quote provided after the introductory call.
VAT status
The Service Provider is exempt from VAT (subjective tax exemption), so the prices do not include VAT. Unless otherwise agreed, prices are quoted in euros (EUR).
Payment method and deadline
Payment is made by bank transfer, on the basis of an invoice issued by the Service Provider. Unless otherwise agreed, the payment deadline is 8 calendar days. The recurring (monthly) service fee is payable in advance for the given period, before the actual work begins.
In the event of late payment, the Service Provider is entitled to suspend the service until the fee for the affected period is paid.
5. Performance of the contract
The Client must provide the information, access and content necessary to perform the service in a timely manner. Late delivery of these will result in a corresponding adjustment of the deadlines.
The Client's cooperation
- Introductory information: target market, positioning, offer, permitted and prohibited messaging
- Approval of the ICP (ideal customer profile)
- First-round approval of the copy templates and campaign structure
- Designating the reply handoff point (who on the sales side receives the priority prospects, and in what form)
- Timely feedback on the weekly reports and tuning recommendations
Infrastructure and warm-up
The Service Provider acquires separate, dedicated domains and mailboxes for the purposes of the campaign — these are not set up on the Client's main corporate domain. This is necessary to protect deliverability and the reputation of the Client's main domain. Warming up the mailboxes and ramping up to full sending capacity typically takes 2–4 weeks; live, full-volume sending starts after that.
Reporting
The Service Provider undertakes to provide a transparent, weekly report on the work performed (sending, deliverability and reply data), and to keep the project status continuously trackable for the Client.
6. Liability
The Service Provider acts with professional diligence in performing the service. The Service Provider accepts no liability for indirect damages arising from changes, outages or policy modifications in the Client's own systems or in third-party services (e.g. email providers, DNS providers, blacklist operators, LinkedIn, customer relationship management (CRM) systems).
No guarantee of results
The Service Provider does not guarantee any specific reply rate, number of meetings or number of signed contracts. The effectiveness of outreach depends on market, industry- and client-specific factors (positioning, offer, saturation of the target market, seasonality). The Service Provider acts with the agreed professional diligence; a specific business result is not the subject of the service.
Consequences of the Client's decisions
The Service Provider is not liable for adverse consequences (drops in deliverability, lower reply rates, reputation problems) arising from the targeting or positioning information provided by the Client, or from professional recommendations that the Client has rejected or overruled.
Limitation of liability
The Service Provider's liability for damages is capped at the net fee actually paid by the Client for the given service over the preceding 3 months. This limitation does not apply to damages caused intentionally or by gross negligence, or to categories of liability that cannot be limited by law.
7. Termination and withdrawal
Either party may terminate the recurring (monthly) service in writing with 30 days' notice. Termination takes effect at the end of the next full billing cycle. The fee for any period already performed is non-refundable. For project-based (one-off) work, the Service Provider is entitled to the fee for the phases already completed up to the date of termination.
Domains and mailboxes after termination
The sending domains and mailboxes acquired and operated by the Service Provider are the property of the Service Provider, unless otherwise agreed (the SOW may provide otherwise). Within 30 days of termination, the Service Provider provides reasonable data migration cooperation to the Client: handing over the campaign data, contact lists, copy templates and active conversations. Migration work beyond this, of an extra scope, is subject to a separate agreement and fee.
8. Data protection
The detailed rules for processing personal data, the legal bases (legitimate interest, consent), data-subject rights and retention periods are set out in the Privacy Notice. During campaigns, the Service Provider acts in accordance with the GDPR and operates unsubscribe handling and a suppression list (DNC – Do Not Contact). A data processing agreement (DPA) is provided at the Client's request.
9. Intellectual property and confidentiality
Intellectual property
The outreach copy written by the Service Provider for the campaign, the message templates, the campaign structure, the operator workflows and the Service Provider's internal tools are the intellectual property of the Service Provider. The Client receives a non-exclusive license to use these, limited to the purposes of the given project. The brand materials, product content and information provided by the Client remain the property of the Client.
Confidentiality
The parties mutually undertake to keep confidential the business, technical and financial data that comes to their knowledge during the collaboration. Exceptions are: anonymized result data that cannot be traced back to the client (e.g. average reply rate by industry, deliverability benchmark), which the Service Provider may use in its own communications, case studies and aggregated reports. Any reference to a specific client name, brand or campaign may only be disclosed with the Client's prior written consent.
10. Dispute resolution
The parties shall settle any disputes arising from this contract primarily by amicable means. If this is unsuccessful, Hungarian law and the Hungarian court with the relevant jurisdiction and competence shall apply.
11. Final provisions
The Service Provider may amend these Terms unilaterally. An amendment takes effect after it is published on the Service Provider's website (b2brelay.com). Within 15 days of publication, the Client may indicate in writing that it does not accept the amendment — in which case the parties are obliged to perform the contract under the terms in effect before the amendment, until the end of the notice period of the existing recurring service.
Should any provision of these Terms prove to be invalid, this does not affect the validity of the remaining provisions. The invalid provision shall be replaced by the provision that best corresponds to the parties' intent and to the applicable law.
Effective from publication. The current version of these Terms is always available at b2brelay.com/terms.